AgriKids has launched a poster campaign with the slogan "Farm Safe Spring" to spread awareness about dog control around sheep.
Founder of AgriKids, Alma Jordan created the posters following interactions with sheep farmers around the country about the "long-term impacts" dog attacks are causing for some farmers.
Jordan suffered from these long-terms impacts herself following dog attacks on sheep on her own land, including one incident when herself and her husband lost up to 40 lambs.
Between dog and fox attacks, Jordan and her husband no longer keep lambs, but continue a mixed farm of horses, cattle, and hens, with much land also used for grassland management.
"People need to understand that their loving pet at home does have the ability to get triggered into a wolf-like status when they are chasing sheep," Jordan said.
"They're chasing an animal with a weak heart that may be pregnant and unable to run, so they have every chance of catching up and getting that first bite, and when that blood is drawn, that's where we have the dangerous situation," she added.
The founder of AgriKids said that there is a "disconnect" between farming and non-farming communities, which needs to be "sorted out" to "put a stop to the fear farmers have to face" when it comes to attacks on sheep.
Jordan said there is need to further spread the message to "iron out this disconnect" through more media coverage and by hanging explanatory posters in veterinary clinics, where all dog breed owners can see the information.
She said that so far there has been "incredible engagement", with many schools picking up the messaging from the posters and highlighting the lessons in classes.
Jordan said that there continues to be "a certain group of people who think that they're exempt from putting their dogs on leads". As the poster indicates, Jordan said: "Regardless of the breed - Keep your dog on a lead".
"Your family pet once off the lead or left to wander can inflict unspeakable carnage and destruction on grazing livestock," she said.
"I even hate the term 'worrying sheep', these dogs are not worrying sheep, they are traumatising sheep. Worrying is not a strong enough word," Jordan added.
The posters are being circulated on social media, where they can be shared and saved.