Rural men and male farmers are being sought after to take part in a Horizon Europe-funded GRASS Ceiling project.

The Gender Equality in Rural and Agricultural Innovation Systems project, co-ordinated by South East Technological University (SETU) is seeking participants for a one-hour online discussion focused on current media representations of farm and rural communities in Ireland.

The project team are looking for men involved in farming and/or living in a rural area; and men who have thoughts on how their community is represented in media coverage of rural events and issues.

Participants in the online event will be invited to discuss current media representations of farms and rural communities in Ireland, identify areas for improvement, and advise on potential resources to promote more inclusive participation in media processes.

To partake in the online discussion - which will take place on Monday, August 18, from 6:30p.m to 7:30p.m - interested candidates can register for the event on eventbrite.ie or via the link on the Teagasc website.

The event, titled 'Time to be Seen: Promoting Gender Balance in Media Discourses on Agriculture and Rural Communities in Ireland' is funded by Research Ireland.

GRASS Ceiling is a multi-actor three-year project, funded by the EU, that aims to empower rural women and increase the number of socio-ecological innovations led by women in agriculture, the rural economy, and rural communities.

According to GRASS Ceiling, the project will contribute to advancing the United Nation's (UN) goals on gender parity, realise the EU Gender Equality Strategy, and achieve the goals of the Green Deal.

The project involves 29 partners covering nine countries, nine living labs, 72 rural women innovators, and training for 1,000 women.