Golden Bake wins €90,000 advertising campaign
Golden Bake has been announced as the winner of the 2025 Big Bus Brand Drive organised by Love Irish Food and Global in Ireland.
The award will provide the frozen bakery company with €90,000 in a national bus advertising campaign, enhancing its visibility among Irish consumers.
The campaign, which will run over a total of four weeks, will appear on buses in Dublin, Cork, Galway, Limerick and Waterford.
Established in 1987, Golden Bake is now Ireland’s largest frozen bakeries, specialising in puff pastry and cookie products from its site in Coolock, Dublin.
The company's product range includes Jambons, as well as sausage rolls, apple lattices, and soft-centred cookies.
Robin Jones, chief executive of Golden Bake said the company was delighted to accept the Love Irish Food and Global Big Bus Brand Drive Award for 2025.
"Being a long-standing member of Love Irish Food we have been grateful recipients of LIF support and experience over the years.
"Last year we relaunched our product design introducing a brand-new look for our frozen bakeables range.
"The Big Bus Brand Drive is an amazing opportunity for Golden Bake to strengthen our marketing and advertising efforts in 2025," Jones said.
Conor Kilduff, executive director, Love Irish Food, said that "the competition attracted many entrants from the Love Irish Food membership but ultimately, Golden Bake are the worthy winner".
"This award will give Golden Bake increased visibility of its brand’s redesign among its current customers and help them reach new consumers in 2025.
"We look forward to helping to promote them throughout this year and seeing continued success for the company," he said.
Antoinette O’Callaghan, head of marketing, Global in Ireland added: “The Big Bus Brand Drive is a great opportunity for an Irish brand to boost its visibility and expand its customer base while making a strong impression on shoppers".
