The Irish Hereford Breed Society and Irish Hereford Prime have launched their second annual 'Hereford Photo Competition' with a prize fund of over €2,000.

The groups have developed a photography tutorial video with professional photographer Jeff Harvey giving simple tips on how to take a good photo or video.

This year's competition has one additional category, meaning that there are now seven categories - including a video category - open to entrants.

Each entrant may submit a maximum of two photos per category and each photo entry must be accompanied by a caption.

Tennyson Egar of Irish Hereford Prime said that he “would encourage people of all ages to get out and enjoy photographing their animals, and to also have a go at the video or prime beef categories when there are significant prizes to be won".

There are a total of seven categories in this year's photo competition:

The video entry must be no more than 40 seconds long and must be uploaded to YouTube and the link uploaded via the competition entry page.

The closing date for entries is midnight on August 20, 2021. An independent judge will shortlist the entries. These shortlisted photos will be available for the public to vote online from Thursday, August 26, 2021.

Competition photos and entry details can be uploaded via a link on the society's website.

There will be one prize awarded to the winner of each of the seven categories.

Winners can choose from: 

The overall winner of the 2021 competition will receive a €500 cash prize.

Irish Hereford Prime beef producer group was set up in 1997 and now has a membership base of over 5,000 farmers.

The group states that it produces an award-winning and "highly sought after" branded beef product, sold throughout Europe’s top Michelin star restaurants.

The Irish Hereford Breed Society is the body responsible for the promotion and development of the breed in the Republic of Ireland.

Its functions include the maintenance of a register of pedigree Herefords born in Ireland with nearly 800 registered members, in six branches.