The SenseHub Ecosystem from MSD Animal Health empowers farmers by offering a more connected farm with the help of integrated technology, allowing famers to farm with more freedom through a deeper connection to their animals on or off the farm.

In recent years, we have witnessed a technology revolution on Irish farms as farmers adopt technology solutions to overcome labour challenges and optimise performance.

More data is generated by technology on farms now than ever before. It can be overwhelming for farmers to know what technology they need, and how it can best work for them.

The SenseHub Dairy Ecosystem from MSD Animal Health allows farmers to control the SenseHub range of products (drafting gates, collars, and milk technology), and view all animal information in the one location – the SenseHub App.

SenseHub offers a range of insights on individual animals, such as group monitoring, health, heat and reproduction, nutrition, and now with the addition of milking production insights (SCC, milk yield, butterfat, protein, lactose, and conductivity).

This allows farmers, together with their vets, to make data-driven management decisions for their farm.

Speaking about the integration capabilities of the technology, Ruminant Business Unit director at MSD Animal Health, Jack O’Connor, said:

"There is a greater demand for labour-saving solutions along with a need for data-driven insights for those that care for animals and produce food for our society.

"Our teams are dedicated to putting the farmer and animal at the forefront of our innovations and looking for new ways to simplify and streamline on-farm tasks.

"Our current hardware products, such as our collars, gates and milking technology, all plug into the SenseHub cloud-based ecosystem.

Ruminant Integration technical manager at MSD Animal Health, Cara Sheridan said: “SenseHub enables automation and delivers data-driven insights to help farmers improve operational efficiency, traceability, animal health, animal well-being, and sustainability.

"It is seamlessly connected and offers market leading EID and monitoring technology for all stages of the dairy production cycle.

“What sets us apart, is that we are offering more than stand-alone solutions, we are offering a whole ecosystem. As a company committed to innovation, this is the start of an exciting pipeline of R&D that our customers can expect.”

The SenseHub Ecosystem currently includes the following integrated products:

SenseHub Dairy Monitoring Technology: through a neck collar or an ear tag, monitors ten different behaviours every minute of the day to sending heat and health alerts directly to the farmer;
Allflex Drafting Gate: fully compatible with SenseHub Monitoring Technology allowing cows to be automatically drafted at ease for inspection;
SenseHub Inline MilkPlus Sensor: monitors critical milk data such as yield, fat, protein, lactose, blood, and conductivity,and provides instant visibility into milk trends for both individual cows and the entire herd;
SenseHub Inline SCC Sensor: provides information on the somatic cell count (SCC) on individual cows via a simple traffic light system.

There can be a lot of unknowns when choosing a company, when buying labour-saving technology and it is critical that farmers have confidence in the customer support and technology pipeline coming from the supplier to ensure that the solution, they choose is future proofed.

MSD Animal Health are committed to innovation and the future will see new additions to the SenseHub Ecosystem. This is only the beginning.