International trade agreements have been crucial to the success of Irish whiskey abroad, according to the Irish Whiskey Association's inaugural international trade report.
In 2020, 11.4 million cases (137 million bottles of Irish whiskey) were sold around the world.
Although this was a slight decrease on 2019, it still exceeded expectations due to the challenging year of Covid-19.
Published today (June 1), Irish Whiskey Global sets out how whiskey exports have benefited from recent positive developments on the international trade front including:
The report was jointly launched by Minister of State with responsibility for Trade Promotion at the Department of Enterprise, Robert Troy, and the UK’s Minister for Exports, Graham Stuart.
In it, a range of policy objectives to support future international trade for Irish whiskey were outlined.
These include: