Irish whiskey sales exceeded 15 million cases last year, reflecting sustained global demand, according to the latest figures from Bord Bia and the International Wine and Spirits Record (IWSR).

The Irish Whiskey Association is bringing in International Irish Whiskey Day today (Monday, March 3) by celebrating the sector's continued success, with exports having surpassed €1 billion in 2024.

The association has also published its latest “Irish Whiskey in Numbers” data set, notably highlighting exports to India, which surged by 107%, making it the fastest-growing market out 113 markets in total.

Director of the association, Eoin Ó Catháin said: "Last year, we celebrated 700 years of Irish whiskey tradition: 700 years since the publication of the 'Red Book of Ossory', with its instructions for distilling aqua vitae – or uisce beatha – which of course we know today as whiskey.

"The ongoing hard work and ingenuity of Irish whiskey producers provides a solid platform for the next 700 years.”

Ireland exports 90% of its whiskey, making it largely an international product, with Jameson marked as a 'top 10' international brand, according to the recently published data.

 As a geographical indication (GI) product since 1989, the product can only be distilled on the island of Ireland and is subject to strict production standards.

Beyond exports, the spirit continues to contribute to the Irish economy via employment and tourist attractions.

The brewing and distilling sector supports over 10,000 jobs, while also driving employment in hospitality, tourism, and agriculture. The industry relies on approximately 300,000t of Irish grain grown by farmers.

Irish Whiskey 360° was established by the whiskey association to promote the distillery tour and visitor experiences. The tour connects visitors with whiskey destinations in each tourism region.

There was over 800,000 visitors to member distilleries last year, with over 28 across the country, nearly a distillery per each county.