John Deere: The European investment continues

John Deere established its UK and Ireland headquarters at Langer, Nottinghamshire, in 1966. The site was on the edge of the wartime airfield which had been home to British bombers and US transporters.

The company has now made a further £1.5 million investment in training facilities nearby. The new centre is farm-based and is situated a few miles away in upper Saxondale.

The opening will mark the 30th anniversary of the company’s first ag-tech apprentice intake, who were enrolled with the company's original partner, Brooksby Melton College in 1992.

The centre is designed specifically and solely for John Deere dealer apprentices attending the company’s training programmes.

These cover agriculture, turfcare and parts management.

The first John Deere Apprentice Training Centre was established at Radcliffe-on-Trent five years ago; those premises have now been outgrown, due to the programme's success and increasing dealer demand.

Cutting the turf at the site for the latest training centre
Cutting the turf at the site for the latest training centre

In 2015, John Deere appointed ProVQ as its training provider and the company will continue to provide instruction in the new buildings. John Deere's training manager, Allan Cochran, is predictably enthusiastic about the new project:

John Deere is keen to emphasise that the expansion is demand led, with dealers appreciating the need for knowledgeable and qualified staff.

The agricultural machinery industry is facing a shortage of trained staff generally with reports of a strong demand for those with digital diagnostic skills in particular. ProVQ managing director, Stuart Jones, added:

"We are now looking forward to seeing many more young people come through the doors of our new training centre at the start of what is undoubtedly a very exciting and rewarding career in engineering and parts support," he concluded.

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