When Agritechnica 2025 opens its doors from November 9–15, one group of visitors will once again be front and centre: Irish farmers.

Known for their openness to innovation, strong opinions, and love of travel, Irish farmers consistently rank among the top 20 international visitor groups at the world’s leading trade fair for agricultural machinery.

This year’s event, held under the guiding theme ‘Touch Smart Efficiency’, is already fully booked, with 23 halls occupied and 2,700 exhibitors from more than 50 countries expected to showcase their latest technologies.

Among them will be a number of Irish exhibitors, bringing their expertise and products to a global audience.

Angelina Laas, area manager for Ireland and the UK, Agritechnica, said: “Irish farmers are not just frequent visitors, they’re highly valued by exhibitors.

“It’s always a pleasure to welcome farmers from Ireland. They’re friendly, honest, respectful, known for their open-minded demeanour toward innovations and not afraid to share their opinions.

“This makes their feedback incredibly valuable to our exhibitors. Irish agri-professionals are communicative and well-integrated, so they often attend our show as part of organised group or delegation,” Laas added.

Agritechnica expects 430,000 visitors, a large part of which will be from Ireland.

“Last time we had over 3,200 visitors from Ireland, “ says Laas.

And the number of Irish visitors have been growing steadily over the past editions.

This reputation for straightforwardness and curiosity makes Irish farmers ideal participants in a trade fair that thrives on dialogue, innovation, and exchange.

Whether it is discussing the latest in automation, exploring smart farming systems, or evaluating new machinery, Irish visitors bring a unique energy to the Agritechnica event.

The International Visitors Lounge is a place to network. Source: Agritechnica

Agritechnica 2025 promises a comprehensive showcase of agricultural innovation, from robotics and AI to precision farming and sustainable crop production.

The fair is designed to be hands-on and interactive, giving visitors direct access to the technologies shaping the future of agriculture.

A central meeting place is the International Visitors Lounge in Hall 24 where visitors originating from more than 149 countries can connect over a coffee or a cup of tea.

7 Days – 7 Topics

The new ‘7 Days – 7 Topics’ format structures each day around a specific theme, from International Farmers Day to Digital Farm Day and Young Professionals Day.

This approach allows attendees to tailor their visit to their interests and connect with like-minded professionals, whether large-scale farmer, family farm, or dealer and contractor.

All leading global farm equipment manufacturers have now committed to Agritechnica, joined by a broad spectrum of specialist machinery companies, suppliers and a strong presence of startups. The exhibition spans more than 90ac of exhibition space.

Agritechnica’s exhibitors will present solutions for every stage of the farming process – from tractors, tillage and spreaders to sprayers and harvesters – across the 23 halls, clearly structured into defined product areas.

Digital technologies will feature widely at Agritechnica. Source Agritechnica

Autonomous systems, field robots, and advanced digital technologies – key drivers of innovation in arable agriculture – will also feature.

The majority of exhibitors originate from Germany, followed by Italy. The Netherlands, France, and the UK also feature in the top 10.

One of the standout features at this year’s Agritechnica is the Digital Farm Centre – located in Hall 21.

This new hub brings together innovations in smart farming technologies, including artificial intelligence, field robotics, automation, and farm data management.

New: Digital Farm Centre and International Get-Together

At the Digital Farm Centre, visitors can explore clearly structured exhibition zones, engage with interactive touchscreens, and experience live demonstrations showcasing seamless data exchange between modern tractors and implements.

The centre offers a rich programme of product presentations, expert talks, and panel discussions, making it a must-visit for anyone interested in the future of agriculture.

Irish farmers will find plenty of opportunities to engage, especially during International Farmers Day on Wednesday, November 12, which includes the new International Get-Together.

Held at 5:00p.m. at the DLG booth in Hall 24, this relaxed networking event will bring together farmers, exhibitors, and delegations from around the world for informal conversations over drinks.

Young professionals and international dealers

For younger attendees, Young Professionals Day on Friday, November 14 offers a full programme of expert talks, panel discussions, and interactive sessions.

It is a central venue for students, vocational school pupils, and early-career professionals in agriculture and agribusiness.

The day concludes with the Young Farmers Party, a lively celebration that has become a staple of the Agritechnica experience.

Agritechnica 2025 has expanded its offering for agricultural machinery dealers from around the world, offering even more opportunities for networking and business development.

With a strong focus on international trade and dealer engagement, the International Dealer Centre in Hall 2 fosters direct connections between dealers, manufacturers, and service providers.

Irish dealers are expected to attend, underscoring the event’s global relevance and its importance for the agricultural machinery trade.

New: Free public transport with Agritechnica ticket

Visitors can now purchase their tickets online. Even better, each ticket includes free travel on all local Hanover public transport (ÜSTRA) on the day of the visit – making the journey to Hanover even easier.

Agritechnica is more than just a trade fair – it is a global meeting place for the agricultural community.

With 3,500 Irish visitors expected, the Irish farming community will once again play a vital role in shaping conversations, exploring innovations, and building international connections.

For Irish farmers, Agritechnica is not just a destination, it is a gateway to innovation, connection, and shared progress.

Tickets and full programme details are available here

Articles by tag: Conor O'Sullivan

Beefing up animal health at Tateetra & Rathmore Farms with injectable dosing

How important could the Chinese market be for Irish beef going forward?