Watch: Bord Bia's first-ever Chefs' Irish Beef Club in Asia

The Chefs’ Irish Beef Club is an exclusive international forum which brings together some of the leading international chefs who collectively endorse the sustainability credentials and taste of Irish beef.

Bord Bia has launched its first-ever Chefs’ Irish Beef Club (CIBC) in Asia marking a significant milestone in the promotion of premium Irish beef on the global stage as part of the Irish government's trade mission to Japan.

Three new chefs – Yuji Hayashi (The Momentum by Porsche), Yuki Inoue (Ristorante La Bisboccia) and Kenzo Nishizawa (Trattoria Da Kenzo) – have been formally inducted into the international club.